It's possible that no watchmaker has had a more impactful series of years at SIHH (now Watches & Wonders Geneva) than Audemars Piguet (AP). The brand, synonymous with iconic designs like the Royal Oak and Royal Oak Offshore, has consistently used the prestigious Geneva salon to unveil not only new iterations of its classics but also to boldly experiment and redefine its identity. From the controversial yet ultimately influential CODE 11.59 collection to subtle yet significant updates to its flagship lines, AP's SIHH presentations have consistently generated headlines and sparked passionate debate within the horological community. This article delves into the key moments and releases that have solidified Audemars Piguet's position as a powerhouse at SIHH, examining the impact and legacy of their presentations.
SIHH 2019: Audemars Piguet CODE 11.59 Collection – A Bold Gamble that Paid Off
SIHH 2019 marked a watershed moment for Audemars Piguet. The unveiling of the CODE 11.59 collection was arguably the most significant and controversial launch in recent memory. This entirely new collection, a departure from AP's established aesthetic, was met with a mixed reception. Its unconventional design, featuring a complex case architecture with integrated lugs, a sapphire crystal caseback, and a distinctive dial design, initially polarized opinion. Some lauded its daring ambition and innovative approach, while others found it too radical a departure from the brand's heritage.
The CODE 11.59 wasn't simply a stylistic exercise; it represented a strategic move by AP to expand its appeal to a broader audience while showcasing its advanced watchmaking capabilities. The collection encompassed a wide range of complications, including self-winding movements, chronographs, tourbillons, and minute repeaters, all housed within the distinctive CODE 11.59 case. This breadth of offerings aimed to demonstrate the versatility and technical prowess of Audemars Piguet beyond its iconic Royal Oak and Royal Oak Offshore lines.
The initial skepticism gradually gave way to a growing appreciation for the CODE 11.59's subtle elegance and exceptional quality. The intricate details of the case construction, the refined finishing of the movements, and the sophisticated dial designs ultimately won over many critics. The collection's success lies not only in its technical achievements but also in its ability to attract a new generation of watch enthusiasts who appreciate both heritage and innovation. The CODE 11.59’s impact wasn't immediate but rather a slow burn, proving that calculated risks, even those that initially seem controversial, can ultimately redefine a brand’s identity and reach.
The New CODE 11.59 by Audemars Piguet Fully Dissected
current url：https://gyqsbi.d698y.com/all/audemars-piguet-sihh-66082
audemars piguet the hour glass sydney burberry swimsuit one-piece